• Welcome to Breather Legal™A Win Win Company and Product

    Advertisers

    Specific Target Demographic
    Partner with a Socially Responsible Company
    Satisfisy Requirements for responsible Drinking

    Community

    Reduce Drinking & Driving
    School Funding Program
    Support Law Enforcement

    Establishments

    Provided to the Establishment at ZERO Cost
    DRAM Shop Liability
    Remove burden on Staff
    Provide Cash Flow
    Marketing & Advertising though iPhone App

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  • Breathe Legal

    Breathe Legal™The Company

    Read MoreAbout

    Breathe Legal™ is a unique socially responsible franchise opportunity that places state of the art alcohol Breathalyzers in bars and establishments for use by their patrons. Patrons use the fast, accurate and easy to use Breathe LegalTM machines to test their blood alcohol content prior to getting behind the wheel.

    As a result… Breath Legal™ reduces the number of drunk drivers, alcohol related convictions and civil lawsuits for both the patrons and establishments we serve.

    Positive for the patrons, positive for the establishments and positive for the community at large.

    Read MoreDrunk Driving Related Consequences
    • “$135 Million for Girl Hit by Drunk Football Fan… stadium vendor must pay most; verdict seen as wake-up call for teams.” – January 20, 2005
    • “Workers Comp Accord Reached in $38 Million Dram Shop Case” – The Legal Intelligencer, November 21, 2011
    • “Culture of Intoxication: Giants Stadium Settles Dram Shop Case for $25 Million” – Oct. 24, 1999
    • “Dram Shop Attorneys File Suit Against Applebee's Following Intoxicated Accident” – Dallas County, Texas (Case No. 11-09825)
    • “FAA Chief Resigns Following Drunk-Driving Arrest” – Dec. 6, 2011
    • “$4.3 Million Settlement in Dram Shop Case in Philadelphia” – May 7, 2010
    • “Drunk Driver Leaving Golf Course Bar Crosses Center Line” – 348th District Court (Case No. 185682)
    • “Man Resolves Worker's Compensation Claim in Connection to Accident Where Drunk Driver Crippled Him” – Workers Compensation Office of Adjudication (Case No. 186460)
    Read MoreNews

    Look For The Breathe Legal™ Space At The Following Events

    Sebring International Raceway
    March 13 - 16, 2013
    Sebring, Florida
    http://www.sebringraceway.com/12hr_tickets.lasso

    Nightclub & Bar Convention & Tradeshow
    March 19 - 21, 2013
    Las Vegas, NV
    http://www.ncbshow.com/

    International Franchise Exposition
    June 20 - 22, 2013
    New York, NY
    http://www.ifeinfo.com/

    Pro Athletes: "Life after the League"
    May 30-31, 2013
    Las Vegas, NV

    West Coast Franchise Exposition
    Oct 24 - 26, 2013
    Anaheim, CA
    http://www.mfvexpo.com/WCFE.aspx

    Read MoreCommunity

    Reaching out to the surrounding communities.

  • Breathe Legal

    Breathe Legal™Breathalyzer

    Why the Breathe Legal™ Breathalyzer Is superior to all others on the market today.

    ACCURATE
    Breathe Legal™ Breathalyzers are calibrated every 30 days or 300 uses, whichever occurs first. Our machines use Heated Fuel Cell Technology, the same technology used by law enforcement to test blood alcohol content (BAC). Consumer awareness of Breathe Legal™ machine accuracy benefits the Breathe Legal™ image with the community, establishments, advertisers and franchisees.

    LEGITIMATE
    Other Breathalyzer machines are “for entertainment purposes only”. Breathe Legal™ aims to actually be useful to our patrons and our communities.

    PROTECTIVE
    The Breathe Legal™ machine requires the patron push the “Accept” button prior to testing their BAC. By pushing the Accept button, the patron is agreeing to the following disclaimer:

    Although every effort is made to ensure the accuracy of this machine, Breathe Legal Inc, its affiliates and agents, the manufacturer of this machine and the owner/management of this establishment, cannot warranty the accuracy of individual results and are not responsible for any act or event that the user may produce after their test. The user is solely responsible for their acts and for monitoring their alcohol consumption. Be aware that even if your test result is below .08% BAC, you may still be too impaired to drive legally. Holders of a CDL may have different BAC limits while driving. Your Blood Alcohol Content (BAC) may increase or decrease after this test based on your rate of alcohol consumption. Test again to see the change in your BAC.

  • Breathe Legal

    Breathe Legal™iPhone App

    The Breathe Legal™ iPhone app is free to consumers. It works in conjunction with the Breathe Legal™ Breathealyzer machine in promoting your business. Our iPhone app utilizes location based technology to target those consumers that can directly benefit you. We focus on a very targeted demographic of those consumers that are 21 years of age and older and are consumers of alcohol.

    Breathe Legal™ has partnered with Scan, the industry leader in QR code technology. Utilizing QR code technology allows you the ability to directly track the source of your business. Breathe Legal™ can assist you in developing targeted promotions and cobranded events that greatly increase awareness and social networking traction.

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  • Breathe Legal - report

    Alchohol Serving Liability

    In a landmark case, a drunk driver coming from a New York Giants football game struck another vehicle. A 9-year old girl was paralyzed in the crash, and the jury in the trial against the drunk driver awarded her family $135 million. Through the dram shop liability law, the young girl's legal counsel sued not only the drunk driver, but also the beer sales concession company at the football stadium.

    On June 3, 2010, Applebee's patron Randeep Bains allegedly "left the restaurant... in an obviously intoxicated state," according to the suit. Traveling roughly 100 miles an hour down a local highway, Bains lost control of his vehicle, causing it to roll several times. Due to the rollover, passenger Anthony Franklin suffered fatal injuries. This is one of numerous plaintiffs suing the National Chain for Dram Shop Liability. Going into mediation, all 3 plaintiffs were asking for $10 million each.

    Serving Intoxicated People Laws
    These are just a few of many examples of both states cracking down on establishments serving intoxicated persons (SIP), and of attorneys actively pursuing alcohol related liability cases. Under dram shop liability laws, a party injured by an intoxicated person can sue establishments contributing to that person's intoxication.

    Protect Your Community. Protect your Patrons. Protect your Staff. Protect Yourself.
    The vast majority of states allow for recovery simply when the defendant knew (or should have known) the customer was intoxicated — a fuzzy test in application. Imagine the typical weekend hot spot, where the interaction between the two bartenders serving about thirty patrons at once rarely amounts to more than a two-word order and a cursory "thanks".

  • Breathe Legal - Establishments benefits

    Benefits

    • Assist in protecting your establishment against DRAM Shop & SIP liability laws.
    • Increase cash flow from receiving a percentage of the vending revenue. This revenue is directly deposited into your account every month.
    • Promotion of your establishment and it’s events and specials through the Breathe Legal™ App and social networks.
    • Demonstrates your establishment is a responsible member of your community.
    • Provide your staff with the ability to more accurately judge your patrons level of intoxication while not being the “bad guy”.
    • 12” screen allows you to advertise your establishment’s specials or events.
    • Assists in reducing the number of DUI's from your establishment.
    • Promotional events with the Breathe Legal “Safe is Sexy” girls.

  • Breathe Legal - report

    Support

    Breathe Legal™ has an absolute commitment to our Franchisees and the communities we serve. From the initial comprehensive training to the day-to-day operations of your local business, the Breathe Legal™ staff will be there to assist in growth and support. Comprehensive ongoing Franchisee support for the Breathe Legal™ network includes but is not limited to the following systems and services:

    • Breathe Legal™ designed Database housing all information regarding Establishments, Machines, and Advertising.
    • Breathe Legal™ proprietary Customer Relationship Management (CRM) system.
    • Daily 3rd Party Reporting to Audit and Verify all Transactions.
    • Breathe Legal™ Email, Calendars and Documents through Franchise Intranet
    • Breathe Legal™ proprietary iPad App with all Contracts, Presentations, Machine Information, & Franchisee Intranet Links.

     

    Breathe Legal™ Weekly Sales Reports & Funding
    • Reports emailed to you every Monday.
    • Itemized vending and advertising reviews.
    • Funds transferred directly to your account every Tuesday.
  • Breathe Legal - Bussiness Model

    Business Model

    How Does the Breathe Legal™ Franchise Work?

    A Breathe Legal™ Franchise is provided the sole exclusive rights to place Breathe Legal™ alcohol Breathalyzer machine with a pre-defined territory. Each exclusive territory of 200+ that serves alcohol , including at least 50 with full service bars.

    A Franchisee has the ability to place Breathe Legal™ machines within any establishment or venue that sells or serves alcohol. These establishments include bars, night clubs, banquet halls, sports venues, restaurants, fraternity houses, charity events, etc.

    A Franchisee receives both vending and advertising revenue from the Breathe Legal™ machines. This revenue is deposited every week directly into the Franchisees' bank account.

    Estimated Initial Investment

    Breathe Legal™ estimated initial investment is illustrated below. Start-up costs below reflect a single territory. Additional territories are available for only $8,000 per area. Franchisee cost for the Breathe Legal™ machine is $2,450.

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  • Breathe Legal

    Benefits

    • Low Capital Requirement:
      Breathe Legal™ Franchisees can be in operation with as little as $25k in Investment.
    • Low Monthly Overhead:
      Calibration of Machine takes only 15 minutes per machine. With 15 machines installed, you can easily calibrate all machines in 2 days a month.
    • Very Few Competitors:
      We are the ONLY Franchised Breathalyzer company. This gives Breathe Legal™ the added support, growth, and brand recognition that no other Breathalyzer company can claim.
    • Passive, Recurring Revenue Stream:
      Once machines are placed, you can schedule nightly reports to be emailed to you of how much money your machines generated. We have National Advertising Brokers that are continually working to sell advertising on your machines and generate you income. As a Franchisee, you also have the ability to sell advertising outside of your Area across all Breathe Legal™ machines, providing you yet another stream of income.
    • Short Time to Market:
      Once Breathe Legal™ training is completed and machines are ordered, you will receive delivery and can install within 45 days.
    • No Building/No Build Out:
      You will not be waiting for Site selection, build out, or contractor delays with Breathe Legal™. Only thing to worry about is that your machine has the ideal placement in the Bar!
    • No Inventory to Maintain:
      The only inventory associated with Breathe Legal™ are straws. You are not dealing with disposable inventory or guessing what products will sell and which will not.
    • Little to No Personnel Costs:
      The only labor required for maintenance of the machine is a monthly calibration and servicing that can be easily completed within 2-3 days per month. This provides significant savings in regards to payroll expense, payroll taxes, and health insurance expenses.
  • Market and Benefits Advertising

    Advertising Markets and Benefits

    Reach A Highly-targeted Audience of Consumers Using the Breathe Legal™ Platform.

    Sponsored content plays whenever the breathalyzer is not actively in use, giving advertisers the opportunity to promote their brand, specials, events, and awareness to a very specific demographic. 80% of Breathe Legal™ impression counts are to a consumer that is 21 years of age and older, with an average HHI above $69k, that are consumers of alcohol more than 5 times a month.

    Breathe legal™ establishments include bars, clubs, restaurants, live music, entertainment and sports venues

    Minimal Competition

    Breathe Legal™ is the only nationally franchisor of Alcohol Breathalyzer machines. This allows us very rapid growth, verified calibration, and thorough legal and liability coverage.

    Interested in advertising with Breathe Legal™, click here

  • Request a Breathalyzer for your Establiment

    Request a Machine form submitted!
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  • How to find us

    1796 Prospector Avenue
    Park City, Utah 84060

    1.855.9BREATH
    contact@breathelegal.com

    Send us a Message

    Reason for Inquiry:* Place Breathalyzer in Establishment
    Advertise with Breathe Legal™
    Become a Franchisee
    Other
  • How to find us

    1796 Prospector Avenue
    Park City, Utah 84060

    1.855.9BREATH
    contact@breathelegal.com

    Thank You

    Contact form submitted!
    We will be in touch soon.
  • Find out what the community, advertisers, establishments and franchisees have to say.

    Dear Breathe Legal,

    Your presentation to the Utah Chiefs of Police Association board last Wednesday was interesting and informative. We appreciate the efforts your company is making in deterring alcohol impaired drivers from getting behind the wheel of a vehicle. Certainly, all law enforcement agencies are vitally concerned with the danger impaired drivers present to the public. Any program or product that will assist in the reduction of this problem is encouraged.

    As you know, the Utah Chiefs of Police Association does not endorse products or specific manufacturers. We do, however, appreciate any program that will assist in eliminating or minimizing the threat alcohol impairment poses to other drivers, passengers or pedestrians.

    We wish you luck in this venture.

    Frank W. Budd
    Executive Director
    Utah Chiefs of Police Association

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